Common BizDev phrases

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How to promote smart city strategy?

Promoting a smart city strategy can help to improve the quality of life for residents, reduce environmental impact, and create a more efficient and sustainable city. Here are some steps

How to make city communication better and interesting?

Making city communication more engaging and interesting can help to increase residents’ understanding and engagement with city initiatives, programs, and services. Here are some steps that cities can take to

How to improve efficiency of business processes?

A performance analysis that aims to find gaps to improve the quality of processes (business process) should deliver several key outcomes: A clear understanding of the process: The analysis should

5 easy steps to level up your interpersonal soft skills

The first mention of this term dates back to 1972 when it was used in a speech at a conference in the United States (What are Soft Skills, 1972). Since

5 stages of decision-making for problem solving

What does “decision-making” mean? Consumers of goods and services want more and better services at lower prices, and companies need to cover their costs and make profits. The basis of

ISO 9001-2015 give you direction to use an international system of management.

ISO 9001-2015 is the latest version of the international management system standard An assessment criterion for the management of work processes aimed at improving the quality of products and services.

Why Pareto law will avoid you waisting time

Many people do not know that the Pareto Principle itself is not part of science. Pareto. He was the first to discover this pattern, calculating that 80% of all wealth

The 5S system for continuous improvement

What is the 5S System? The Japanese 5S system is a structured system that allows you to create an optimal working environment in your production or office. The way to

ISO 37123 for sustainable cities and communities

Every year our life is getting better and the numbers prove it, the world population has grown from 751 million in 1950 to 8 billion in 2022. And by 2050,

Cyberloafing : how to balance for efficiency at the workplace

The term “cyberloafing” is rooted in the understanding of using the Internet for personal purposes. Since watching a 2-hour movie at work and playing games together aren’t appropriate, it’s the

Why improve your T-shaped skills as a team member ?

In 1991, the Independent published an article by David Geste titled “The hunt is on for the Renaissance Man in Computer Science”. Here the author proposed the T-Shaped Skills competency

Decomposition as a way of thinking

What is decomposition and why is it needed? Simply put, decomposition is the division of the whole into parts. It is used in various areas of activity: in mathematics, at

18 ISO standards to upgrade your company’s credibility

ISO standards are common international quality norms that allow various companies, organizations, and private entities to go through a certification process to meet certain requirements. There are many ISO standards,

3 simple ways to ensure data collection with face-to-face interviews

Face-to-face interviews – among the types of quantitative research, the most commonly used method of collecting data on targeted decommissioning. The interviewer interacts directly with the respondent by asking questions

How to do a Market Research to boost your marketing strategy

Market research – analysis of the state, trends, and dynamics of the market under study Every company needs to launch a new product with a certain periodicity, and every company

3 benefits of human voice robot for brilliant surveys

Surveys by voice robot technological solution for conducting surveys of respondents. Conducting a telephone survey refers to the classic methods of conducting sociological research, which in turn is not low

10 good reasons to use Desk Research

Desk Research of various markets and industry statistics Desk research is one of the complex methods of collection, systematization, and analysis of marketing information. Data in this case is collected

3 valuable assets of Focus Group for qualitative data

Focus groups conducting group discussions with consumers of various products or services Focus groups are qualitative types of marketing research and are a popular and flexible way to collect data

CATI Survey : collect data in real time

Phone surveys (CATI) Surveys of respondents by telephone using software and hardware Phone surveys are one of the most frequently used methods of data collection in marketing and other types

How to do In-depth interviews for an immersive consumers study

In-depth interviews are qualitative types of marketing research and are usually used when there is a need for a detailed.

2 eye-tracking devices to boost your research

Eye tracking – State-of-the-art methodology for testing visual product attributes Eye Tracking is an advanced technology that allows you to track where a person’s gaze is directed when viewing ads,

3 assets of Hall Tests for a top launch

Hall tests – testing the properties and characteristics of products, conducting tastings. The hall test methodology allows for a detailed study of the consumer properties of products from various brands

5 hidden benefits of Online Focus Groups

Online focus group discussions with consumers The focus group is one of the most used and deserved types of qualitative research. However, technology is not standing still, and in recent

The importance of Package testing for quality assurance

Package testing is a study that reveals the reaction and perception of the buyer to the new packaging of a product. In most cases, the decision to buy is made

4 stages to build a CJM and boost customer loyalty

Customer Journey is a marketing research methodology that allows you to study in detail the process of choosing a product or company by the customer, from the idea to the

Why Sociological Expertise boost your business

Sociological expertise is mainly used in court proceedings when it is necessary to reveal the attitude of the population or a group of the population to a certain problem. The

How to use Brand Tracking for a long-term brand health

Brand health research on a company’s image and positioning of its products or services Brand Health – a group of research tasks, the solution of which is focused on identifying

Why conduct a Shop-Along for consumer behaviour ?

Shop-Along Research – research and monitoring of consumer behavior in the buying process Shop Along is a comprehensive study of shopping/customer behavior, accompanying the consumer “in the natural environment” to

Brand naming research : why and how ?

Naming research testing brand names in terms of consumer preferences Naming research is usually conducted during the development of a new brand or the rebranding of an existing brand. The

2 ideal KPIs for customers satisfaction

NPS + CSI Customer Loyalty and Satisfaction Indices are necessary to understand how much customers love or hate your company Customer retention is key to the prosperity and growth of

How HR Research serve your business goals

HR research – Perception and influence of personnel on the company’s brand image and corporate culture. Such researches are necessary for HR managers to understand quickly changes in the company

4 steps for ideal online surveys

Online surveys (CAWI) – State-of-the-art quantitative research methodology surveys Online research (CAWI) is a modern, technological solution for fast, focused quantitative data collection, widely used around the world. The use

3 benefits of consumer segmentation for strategic marketing

Value-based segmentation- Consumer segmentation is the division of real and potential consumers of the target audience into subgroups with the same type of needs and buying behavior. Segmentation of consumers

How Conjoint Analysis lead to perfect product development

Conjoint analysis – optimization and development of product offerings, market modeling. Is a method that is used primarily to study consumer preferences. It refers to quantitative research methods and is

How to research solution with Usage and Attitude

For the development of new products or adjustments to the consumer properties of products, companies often turn to Usage and Attitude research. This research solution will be useful when it

Market research

Every company needs to launch a new product with a certain periodicity, and every company seeks to reduce the possible risks associated with making the wrong managerial decisions. Conducting a

7 key stages for good B2B process and sales pipeline

Business-to-business is when one company sells its goods or services to another. Agree, if we sell to a person, we understand that their goal is consumption. Be it groceries in

4 easy steps to create an info product

We’re going to find out what an info product is and why it’s profitable to start an info product business. We’ll consider types of info products, we’ll make step-by-step instructions

How to conquer the market with Chasm Theory?

Technology and products continue on the path described in Geoffrey Moore’s book Crossing the chasm, the unsuccessful ones disappearing forever. This article compiles key insights that can help conquer the

Hack the growth of your company with Hypothesis Testing

What is Growth Hacking and Why We Need a Hypothesis Testing Pipeline? What to do if you want to grow faster? You can’t increase your sales plans and advertising budgets

North Star Metric : all you need to know for drive growth

In this article, the editors of Smart City Enterprise will tell you what the “north star metric” is, why to use this metric, and most importantly, how to find your

How conversational marketing changed sales

How Conversational Marketing is changing the world of online sales and how it’s better than traditional marketing. If your work involves marketing, you are familiar with these problems: Leads are

Stay-interview : improve your employees engagement

What is a stay-interview and why is it practiced in the IT industry? Unfortunately, according to statistics, less than a quarter of employees are not going to change their jobs.

Why use “Machine learning” and “Deep learning” ?

The terms “Machine learning” and “Deep learning” are often considered synonymous, which is a misconception. Both terms can be found in the media or technical articles, but it is important

Dunning-Krueger effect : what consequences ?

The Dunning-Kruger effect is a metacognitive distortion where people with low cognitive abilities overestimate them, and people with high cognitive abilities, on the contrary, underestimate themselves. To put it another

Yerkes-Dodson law : performance and motivation

We talk a lot about motivation, personal effectiveness, and performance, and we are used to believing that the best results are achieved with the highest level of motivation, but is

7 tasks of a sales development representative

Who is a Sales Development Representative (SDR) and why does your business need one? In the traditional sales world, the focus is on negotiating and closing deals. Meanwhile, sales development

49 questions to free your mind

We’ve chosen just the right questions for you to help you think more clearly, free your mind, and refresh your psyche. There is no better training for the brain than

20 craziest psychological paradoxes

Philosophers and psychologists have done much to make people wiser and happier. However, so far no cure has been found for one property of human nature: simple and clear explanations

The 3 levels of cognitive abilities : fluid vs crystallized

In this article, you will learn about the psychological theory about the structure of cognitive abilities. The theory of three scientists: Raymond Cattell, John Horne, and John Carroll (Cattell-Horn-Carroll theory)

The Wechsler Test : an intelligence scale

The Wechsler test is one of the best-known and most popular tests for measuring intelligence. It will help you determine both your general intelligence (IQ) and your level of development

MBTI : the 16 personality types explained

Much has been written about the Myers Briggs personality test (MBTI), either incomprehensibly or incomprehensibly. And even though the test for its definition is often criticized, it remains an important

How to reach your full potential?

In this article, we will tell you about what potential is, how to reach your full potential, discover it, and understand your strengths and talents. How do you know what

How to overcom Fear of Failure

Fear of failure does one very unpleasant thing: it paralyzes us. One of the reasons for inaction is precisely the fear of failure. No action, no failure. Until one removes

Biohacking for beginners : 7 steps

What is biohacking? The term “biohacking” itself has been known for quite some time. Moreover, it is ambiguous and is used in English for several different concepts. First, biohacking is

Johari Window Model : how understand yourself

In the middle of the last century, two psychologists (Joseph Luft and Harry Ingham) proposed a psychological model of self-knowledge (sometimes also called the personal growth model) that continues to

Conspicuous consumption : the Veblen effect

The Veblen effect perfectly characterizes the policy of many marketing campaigns. By studying consumer psychology, manufacturers of expensive and branded goods assure potential customers that it is their product that

4 benefits of studiying all your life

Why do we study? What is the point of the educational process? Do we need to learn, and how do you feel about the concept of lifelong learning? First of

The 3 needs in Motivation Theory

Among quite several different motivation theories, David McClelland’s theory of motivation stands out – an American psychologist, professor, and developer of the latest assessment technique for the thematic apperceptive test.

How to convince everyone to work in Agile

Most customers (public sector and not only) are not ready to work in an Agile environment, because a) They have established fixed-price contract practices (including tenders) b) Customer representatives often

Self-managed team : how to lead ?

We said that the self-managed team chooses the way, to achieve the goals. But some set those goals. We are talking about business owners, customers, managers, etc. Scrum doesn’t deny

Sprint Cancellation

The last process left to consider is used only in exceptional cases (Sprint Cancellation). For example, during a sprint, it turns out that the requirements have changed so much that

Agile Retrospective (Scrum) for continuous improvement

Agile Retrospective (Scrum) is not just about working on mistakes. It is a process aimed at continually improving the effectiveness of the team. Improvements can be about anything from workplace

The importance of Sprint Demo Scrum

Sprint Demo- is held on the last day of the sprint or the day after the end of the sprint. The first option is preferable. Don’t be afraid that you

3 benefits of Burndown chart in Sprint

A burndown chart is a sprint tool that is a metric for success. At the beginning of a sprint, you have a fixed amount of work in story points and

How to use Kanban board ?

To visualize sprint progress in a scrum, a board is used that came from kanban. Kanban (kan-visual, ban-card, board) is a logistical tool of the Just In Time concept, which

The importance of Daily Scrum meeting

Daily Scrum. This process also called a scrum meeting, consists of getting the whole team together at a certain time each day and each taking turns to report back to

How to predict team velocity in Scrum

Team velocity is a scrum metric that shows how much work a team does per sprint. The amount of work, as you remember, is measured in story points. Therefore, instead

How to plan Scrum planning process

Estimate scrum planning process. To determine which stories a team will be able to accomplish in a sprint, you need to know how much work each story will require. Scrum

The importance of Sprint planning part 2

Sprint planning – technical Stories. This is work to facilitate the creation and support of a product or service. Refactoring is the redesign of parts or even the entire product.

The importance of Sprint planning part 1

Sprint planning. Each sprint begins with planning. The whole team is assembled for this purpose. The duration of the planning must be limited by the scrum master, otherwise, it can

6 steps of Scrum Sprint process

In the previous articles, we finished looking at the basic artifacts of the scrum. Let’s start dealing with processes – Scrum Sprint. The following processes exist in scrum Sprint

What is an Increment in Scrum?

Increment – the sum of all realized requirements of the product backlog. Meets the accepted criteria Product owner decides whether to bring it to the customer or not The increment

Agile : sprint backlog vs product backlog

Backlog sprint – The part of the product backlog selected for implementation in the current sprint. – Selected by the team based on priorities – Digitalized so that you can

Scrum methodology : what is a product backlog?

Product backlog – an artifact is any man-made object. The main ones in scrum are considered to be the following: Artifacts – Product backlog – Sprint backlog – Increment In

The crucial role of the Scrum Master

The Scrum Master Mission – teach the team how to interact with each other and with business representatives. One of the members of the development team becomes a scrum master.

Product owner vs product manager

The product owner’s Mission – is to maximize the value of the product and the work Defines and communicates product requirements and priorities. Determines release date and content Responsible for

What are Scrum team roles?

Scrum team roles are not positions. They are certain rights and responsibilities that are given to those involved in the processes. In scrum they are as follows: – The Team

Agile methodology : introduction to Scrum

Scrum framework is the most popular agile methodologies, and it allows you to lead projects in different industries (although it originated in IT). The creators of Scrum do not call