Competition research is the first step in developing a product marketing strategy. Identify relevant competitors, and include them in tracking. Start with searches on Google. Build a strong brand position. Use the value of our online research robots’ speed and the value of the experience of our analytics.
Collect and group data of your competitors, and keep it organized within a spreadsheet that can be easily shared and updated over time. Starting with your list of competitors, begin your spreadsheet by categorizing each one as a primary, secondary, or tertiary competitor. This will help you better determine how they relate to your business.
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