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Competition Research

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Competition research is the first step in developing a product marketing strategy. Identify relevant competitors, and include them in tracking. Start with searches on Google. Build a strong brand position. Use the value of our online research robots’ speed and the value of the experience of our analytics.

Collect and group data of your competitors, and keep it organized within a spreadsheet that can be easily shared and updated over time. Starting with your list of competitors, begin your spreadsheet by categorizing each one as a primary, secondary, or tertiary competitor. This will help you better determine how they relate to your business.

  • Price range
  • Product offerings
  • Marketing position
  • Brand position
  • Social media engagement
  • Digital market position
  • Worth exploring threats

 

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We use various tools for competition research, as well as to control your brand quality. If you are searching the market, doing new acquisitions, or just managing the local market, let us know. We help you to understand your competitors.