HR research – Perception and influence of personnel on the company’s brand image and corporate culture. Such researches are necessary for HR managers to understand quickly changes in the company and make decisions to optimize processes.

The head of the HR department needs to respond quickly to changes and have information:

  • employees’ perception of the company’s strategy
  • the current organizational climate and the features of interaction personnel
  • employee satisfaction with working conditions and the current remuneration system remuneration system
  • current labor productivity level and the factors that affect it
  • the effectiveness of the management system that has been built

Smart City Enterprise offers HR research –

– as a tool to assess the impact of personnel on the effectiveness of the company. HR surveys will help to:

  • make decisions to optimize methods of working with personnel
  • Increase personnel involvement and efficiency

We interviewed HR directors and ranked the most in-demand HR research

1. Performance Assessment:

1.1.business processes

1.2. staff communications, information flows

1.3 cross-functional interaction

2. Estimation of productivity labor productivity and reserves of its growth. Development of measures to increase productivity

3. Evaluating the effectiveness of a company’s management system

4. Research salary levels. Development of remuneration systems/ staff motivation

5. Monitoring the image of the employer’s companyresearch methods

1.1. HR research will identify opportunities to optimize the company’s performance by performance criteria, cost, time, and quality

BUSINESS GOAL  

  • optimization of business processes
  • Transparency, controllability, and manageability of business, implementation of the strategy
  • creation of effective organizational structure
  • increase in the efficiency of work of the staff of the company’s subdivisions

METHODS RESEARCH

  • employee survey
  • expert interviews with the company’s top managers

HR RESEARCH RESULTS

  • Evaluating the level of efficiency of current business processes
  • identification of pain points for optimization
  • Involvement of employees in the active management of processes

1.2. assessing the effectiveness of internal communications

HR research will identify the strengths and weaknesses of information transfer, assess the level of distortion of information, and form an image of the optimal system of internal communications

BUSINESS GOAL 

  • increasing the efficiency of information transfer in the company
  • Development of an effective communication policy

METHODS RESEARCH

  • desk research of the type of existing communications
  • employee survey
  • expert interviews with the company’s top managers
  • focus groups with employees

HR RESEARCH RESULTS

  • Evaluating the effectiveness of corporate communications channels
  • assessment of the distortion coefficient in the transfer of information in the company
  • recommendations for optimizing and developing an effective system of internal communications

1.3. Evaluation of cross-functional interaction

BUSINESS GOAL 

  • Improving the efficiency of internal processes
  • improving the quality of work and services
  • reducing loss of time and costs
  • better communication between departments
  • increase in customer loyalty

METHODS RESEARCH

  • employee survey
  • expert interviews with employees and top managers of the company

HR RESEARCH RESULTS

  • Assessment of strengths and bottlenecks in cross-functional interaction
  • Benchmarking – comparing where you are with other companies on the effectiveness of interaction
  • A list of interaction parameters (processes, quality, timing, service) that require improvementHR research

2. Labor Productivity Assessment

HR research will assess the cost of human resources for the production of products/services, identify gaps and reserves of growth in the use of personnel

BUSINESS GOAL 

  • increase in labor productivity
  • reduction of costs and expenses of the company per unit of time
  • development of an effective management model for the company

METHODS RESEARCH

  • desk research (for the analysis we use data from the personnel department, staff scheduling, timesheets, plans and reports on labor productivity, and business plans)
  • employee survey
  • expert interviews with the company’s top managers

HR RESEARCH RESULTS

  • Assessment of the level of staffing of the company with the necessary level of qualifications and qualification
  • Establishment of the causes and factors that reduce productivity
  • recommendations for optimization of the management system, communication, and motivation of employees

3. Evaluating the effectiveness of a company’s management system

HR research will make it possible to evaluate the existing management system, and assess the managerial competencies of managers in comparison with other companies in the market (based on benchmarking)

BUSINESS GOAL 

  • increase in labor productivity
  • reduction of costs and expenses of the company per unit of time
  • development of an effective management model for the company

METHODS RESEARCH

  • desk research (an organizational structure is used for analysis, strategy, business plans, and meeting KPIs)
  • Expert interviews with the company’s top managers
  • employee survey
  • Analysis of big data of impersonal personnel information on employees

HR RESEARCH RESULTS

  • assessment of the performance index of the existing management system
  • identification of subdivisions with the best and worst indicators
  • list of managers who need to be trained
  • Development of practical recommendations for the improvement of personnel management personnel managementBusiness goal

4. Research salary levels.

HR research will analyze the level of wages in your industry and will help to build an effective remuneration and motivation system

BUSINESS GOAL 

  • determine a competitive size and model of remuneration formation for all positions and levels of management
  • Develop an effective system of employees motivation
  • reduce staff turnover, attract and retain highly professional employees

METHODS RESEARCH

  • expert interviews with employees of competing companies, including HR hiring managers
  • desk research, analysis of statistical and accounting reports
  • telephone polling of competing companies’ HR services, using the “mystery shopper” method Mystery Shopping” method

HR RESEARCH RESULTS

  • Evaluating the level of salaries of different companies in the industry as a whole and by positions and professions
  • description of the optimal compensation and social package
  • Recommendations on adjustments to the existing remuneration system in the company

5. Monitoring the image of the employer’s company

A positive image of the employer influences the attraction of the best specialists, motivates the current employees to work with full dedication, reduces staff turnover

BUSINESS GOAL 

  • attracting the best specialists to vacant positions
  • decrease in staff turnover
  • increased involvement of employees

METHODS RESEARCH

  • focus groups
  • consumer development interviews
  • surveys
  • Big data analysis of anonymized personnel information about employees

TARGET AUDITORY

  • current employees
  • potential employees
  • retired employees

HR RESEARCH RESULTS

  • Assessment of the degree of attractiveness of the company for employees (current or potential)
  • Identification of factors that influence the formation of a positive-negative image of the company
  • establishing the reasons for dissatisfaction with jobs and factors, determining the level of turnover in companies
  • development of a system of measures to improve the company’s image as an employer
  • Development of recommendations to create a manageable, competitive, and differentiated EVP Employment Value Proposition

Smart City Enterprise

  • The geography of our research covers all of Europe, Africa, and Asia.
  • Our field capacity allows for each project to carry out:
  • More than 300 online surveys per day
  • coding of open answers of respondents according to previously developed codifiers
  • survey of both individuals and legal entities on our databases 
  • Analytical center uses its statistical methods data analysis, allowing a deeper study of obtained results

Smart City Enterprise has great experience in conducting corporate research