Choose the right campaign type. Begins with a goal and a campaign across search channels – Google, Yandex, Bing, etc. Choose a campaign type based on your marketing goals, brand strategy, and how much time you’re able to invest.
Search campaigns – Search campaigns let you reach people while they’re searching on Google for the products and services you offer. It’s great for driving sales, leads, or traffic to your website, as you can show your ads to customers actively searching for your products and services.
Display campaigns – Display campaigns let you reach people with visually engaging ads as they browse across millions of websites and apps. The display is a great way to expand the reach of your Search campaigns to other parts of the web. The display also allows you to follow up with remarketing ads to new and existing customers.
Video campaigns – Video campaigns let you show video ads on YouTube and other websites. Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
Local campaigns | Promote locations on many channels – Local campaigns help you bring people to your physical stores and venues. Your ads will be automatically optimized to appear across Search, Display, Google Maps, and YouTube.
Smart campaigns | Automate your campaigns – Smart campaigns are the easiest way to get your ads up and running. Enter your business, create a few ads, and Google finds the best targeting to get you the most for your time and money.
The push marketing strategies count most of their techniques on an intermediate, such as retailers, providing them with their product, so that at the end of the day, the retailers will display the product and have it easily accessible for the final targeted consumers.
Pull marketing sales strategies are different from push strategies. Their main focus is on brand awareness. Pull sales promotion strategies require a lot of investment, time and of course, money. Creating a cool image about the product or service, thus making people look for it and recall it, without the need of seeing it everywhere and every day. It kind of works like reverse psychology.
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