Search campaigns make you visible to people that searching for exactly a service or product that you offering them. The simplest campaign starts with 10 keywords, and cost about $10 per day. The most complex campaigns work with thousands of keywords, daily updates of the database, and configuration of AD serving tools like Google, Yandex, or Bing.
Search campaigns let you reach people while they’re searching on Google for the products and services you offer. It’s great for driving sales, leads, or traffic to your website, as you can show your ads to customers actively searching for your products and services.
Display campaigns let you reach people with visually engaging ads as they browse across millions of websites and apps. The display is a great way to expand the reach of your Search campaigns to other parts of the web. The display also allows you to follow up with remarketing ads to new and existing customers.
Video campaigns let you show video ads on YouTube and other websites. Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
Automate campaign operations with Smart campaigns that are the easiest way to get your ads up and running. Enter your business, create a few ads, and Google finds the best targeting to get you the most for your time and money.
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The push marketing strategies count most of their techniques on an intermediate, such as retailers, providing them with their product, so that at the end of the day, the retailers will display the product and have it easily accessible for the final targeted consumers.
Pull marketing sales strategies are different from push strategies. Their main focus is on brand awareness. Pull sales promotion strategies require a lot of investment, time and of course, money. Creating a cool image about the product or service, thus making people look for it and recall it, without the need of seeing it everywhere and every day. It kind of works like reverse psychology.
Choose the right campaign type. Begins with a goal and a campaign across search channels – Google, Yandex, Bing, Seznam, etc. Choose a campaign based on marketing goals, brand strategy, and how much time and cost you’re able to invest.