Social marketing campaigns are those that borrow from commercial marketing techniques for social engagement – influencing a target audience to change their social behaviors and benefit society.
Marketing tools cover social network management, as a part of brand awareness and advertising strategy execution. Our automation tools work with all the usual social media channels including Facebook, Twitter, LinkedIn, Instagram, Reddit, Youtube, VKontakte, etc.
Creating a winning strategy is to establish your objectives and goals. We help to set S.M.A.R.T. that includes:
Track meaningful metrics
You may want to track different goals for different channels. Make sure to align your social media goals with the overall marketing strategy. This will make it easier for you to show the value of your work. Let’s dive in.
- Brand Awareness
- Audience Growth Rate
- Post Reach
- Potential Reach
- Social Share of Voice (SSoV)
- Applause Rate
- Average Engagement Rate
- Amplification Rate
- Virality Rate
- Conversion rate
- Click-Through Rate (CTR)
- Bounce Rate
- Cost-Per-Click (CPC)
- Cost Per Thousand Impressions (CPM)
- Social Media Conversion Rate
- Conversation Rate
- Customer Testimonials
- Customer Satisfaction (CSat) Score
- Net Promoter Score (NPS)
Social Media Management
Managing social accounts seems to be very easy, although, managing them properly is complex analytical work with the usage of several tools to support your activities. We help you with creating audience personas, gather real-world data that includes demographic data, and teach you to understand who are the people who connect your social network profiles. We set up a new account for you, or help optimize the existing one.
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