Public relations (PR) is the practice of managing the spread of information between an organization and the public. It is the process of building and maintaining relationships with key stakeholders, such as customers, employees, investors, and the media, through the use of communication and messaging techniques.
Find and manage an appropriate way to communicate with the audience. Cover all channels to develop brand or product image. Get developed public relations strategy and action plan that includes communication, procedures and sequences. Brand management, communication, and media tracking full service.
Scope of public relations
- Public relations strategy
- Communication tactics
- Media plan, social media
- Multichannel PR and marketing
- Advertising, online marketing
- PR technical infrastructure.
- Content mautomation
Deliverables of public relations
Industry research includes a complete examination of a firm’s Political, Economic, Social, and Technological external factors, which may impact the company’s objectives or profitability. Determines the market size and derives the figures of potential customers segments and business volume.
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