Industry research is the process of gathering and analyzing information about a specific industry, with the goal of gaining insights into the industry’s current state, trends, and future prospects. Research and forecast business development. Analyze the global market in specific business industries. Research geographic and demographic differences (age, gender, ethnicity, etc.), technographic differences, and psychographic and macroeconomic indicators.
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Industry research includes a complete examination of a firm’s Political, Economic, Social, and Technological external factors, which may impact the company’s objectives or profitability. Determines the market size and derives the figures of potential customer segments and business volume.