professional services smart cities brand awareness

Brand Management


Brand management is the process of creating and maintaining a company’s brand identity, which includes the name, logo, messaging, and overall reputation of the company. Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.

Scope of brand management

  • Brand vision, Niche market, Touchpoints, Products, Services and Culture
  • Business plan, Business Strategy, Sales and Marketing strategy
  • Online metrics, Awareness, Familiarity, and Consideration
  • Brand values, Brand pillars, Key differentiators, Positioning statement
  • Attributes, Brand Essence, Personality, and Content strategy
  • Brand name, Messaging, Tone of voice, and Trademarks
  • Monitor Association, Experience, Purchasing, and Loyalty and regularly adjust

Deliverables of brand management

Brand development full service including analysis, development, coordination, and execution of Brand management strategy. Allocated experts recognize brand values, propose strategies and manage to build strong brand recognition on the market.


Starts at 1.250€ per month