Digital marketing is the practice of promoting products, services, or brands through digital channels. It involves the use of various digital technologies and platforms, such as the internet, social media, search engines, mobile devices, and email, to reach and engage with customers.
Scope of digital marketing
Digital marketing allows businesses to reach a large audience at a relatively low cost, and to track and measure the effectiveness of their campaigns. Marketing tools are automation systems for the promotion of the product or company, including complex analytics for appropriate advertising, promotion, brand awareness, and communication plan execution strategies.
1. Search Engine Optimization (SEO) – Optimizing a website or online content to improve its ranking in search engine results pages (SERPs) and increase visibility.
2. Search Engine Marketing (SEM) – Using paid advertising on search engines to reach a wider audience and drive website traffic.
3. Social Media Marketing – Promoting products, services, or brands on social media platforms, such as Facebook, Instagram, and Twitter.
4. Content Marketing – Creating and distributing valuable and relevant content to attract and engage a target audience.
5. Influencer Marketing – Partnering with individuals who have a large following on social media to promote products, services, or brands.
6. Email Marketing – Using email to communicate with customers and prospects and promote products, services, or brands.
7. Affiliate Marketing – Partnering with other businesses to promote products or services to a wider audience.
8. Online Advertisement – Using various forms of online advertising, such as display ads, video ads, and native ads, to reach a wider audience.
Social channels management
Marketing tools also cover social network management, as a part of brand awareness and advertising strategy execution. Our automation tools work with all the usual social media channels including Facebook, Twitter, LinkedIn, Instagram, Reddit, Youtube, VKontakte, etc.
Multi-channel campaign management
Campaign management covers planning, configuration, execution, and analysis of communication campaigns across all communication channels, like E-mail, Calls, Chatbots, Social networks, and Messengers.
- Identify new segments
- Maintain promotions
- Manage online store
- Expand to new geolocation
- Manage to advertise
- Manage brand
- Maintain competitors
- Website and Technical SEO
Deliverables of digital marketing
Analyze and monitor market options, size, and acquisition of new opportunities across channels. Implement marketing and advertisement procedures, and tools, and train people. Build marketing strategy, action plan, media plan, reporting, and review on a regular basis.
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