Package testing is a study that reveals the reaction and perception of the buyer to the new packaging of a product. In most cases, the decision to buy is made in the store itself and the appearance of the product attracts attention or, on the contrary, repels it. Studies show that the buyer spends an […]
Tag Archives: Market research
Customer Journey is a marketing research methodology that allows you to study in detail the process of choosing a product or company by the customer, from the idea to the final decision and purchase. A detailed understanding of the customer journey allows you to correctly build communications at all points of contact with the potential […]
Sociological expertise is mainly used in court proceedings when it is necessary to reveal the attitude of the population or a group of the population to a certain problem. The review is carried out by : Establishing the similarity or difference (to the extent of confusion) of trademarks and designations; To determine the presence or […]
Brand health research on a company’s image and positioning of its products or services Brand Health – a group of research tasks, the solution of which is focused on identifying the strengths and weaknesses of the brand and its position in the market relative to competitors’ brands, considered in the categories of their perception by […]
Shop-Along Research – research and monitoring of consumer behavior in the buying process Shop Along is a comprehensive study of shopping/customer behavior, accompanying the consumer “in the natural environment” to solve the following problems: Researching real buyer behavior; Understanding what motivates a customer to make a decision; Studying how the structure of the outlet is […]
Naming research testing brand names in terms of consumer preferences Naming research is usually conducted during the development of a new brand or the rebranding of an existing brand. The testing procedure is a very important naming tool. Naming – the process of developing a brand name (for a product, service, or company) When creating […]
NPS + CSI Customer Loyalty and Satisfaction Indices are necessary to understand how much customers love or hate your company Customer retention is key to the prosperity and growth of your business. Each new client attracted through promotion is an advertising budget, and the longer our client works with us and makes a profit, the […]
HR research – Perception and influence of personnel on the company’s brand image and corporate culture. Such researches are necessary for HR managers to understand quickly changes in the company and make decisions to optimize processes. The head of the HR department needs to respond quickly to changes and have information: employees’ perception of the […]
Online surveys (CAWI) – State-of-the-art quantitative research methodology surveys Online research (CAWI) is a modern, technological solution for fast, focused quantitative data collection, widely used around the world. The use of this automated platform makes it possible to obtain a wide coverage of the target audience, to target the attributes of the survey participants, to […]
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