Follow up sequence strategy Depending on the importance of the offer, the risk, and the reputation of the company, some follow-up sequences can be more than a few emails and require in-depth customer research. Sales follow-up sequences require more work, but they also bring much more value. They helped us attract our first 175 clients. […]
Tag Archives: Email marketing
What is sales automation and how does it work? Do you need follow-up emails and should you send them? How many emails should I send so that I don’t get bored and get a response? Based on our experience and data, 70% of responses are generated by 2-4 follow-ups. So my answer to the question […]
22 email tips to attract customers. Ideal email trigger for cold emails. Can be used to retain and activate your existing customer base. 1) Acknowledgement A gift for action. Used in surveys, presentations, demonstrations, registrations 2) Story Tell a 1 or 3-person story to actualize the sale of a product. Applies to personal brand promotion, […]
All projects are unique. Not always a large team of employees guarantees the best result. The key is to develop a marketing strategy that is right for your business. Read about all the details of creating a marketing strategy, including email marketing, in this post. Document describing: The short-term and long-term goals of the company. […]
The easiest way to get +100 new customers in eCommerce is to send an email newsletter to 1,887 subscribers (based on an average conversion rate of 5.3%). Where do you get those email database addresses quickly? If you try hard, you can build up a subscriber base in a month. In the normal mode of […]
Что такое автоматизация B2B продажи и как она работает? Как написать продающее письмо для увеличения B2B продаж? Email рассылка – нужны ли follow up письма и ретаргетинг? Сколько писем отправить, чтобы не надоедать и получить отклик? Исходя из нашего опыта и данных в B2B продажах, 70% ответов генерируются 2-4-м follow UPом. Поэтому отвечу на вопрос […]
Рассмотрим основные способы, которые применяются в Email маркетинге 1) Благодарность – Подарок за действие. Применяется в опросах, презентациях, демонстрациях, регистрациях. 2) История – рассказать историю от 1 или 3 лица, чтобы актуализировать продажу продукта. Применяется при продвижении личного бренда, B2B и B2C, тогда есть автор рассылки. 3) Авторитет – отзыв / кейс […]