Smart City Enterprise – a digital marketing agency – models the marketing funnel and improves it at all stages. Launches ads and manages the brand so that users know about and buy the product in 130 countries. Conducts research and tests hypotheses, improves the product, and makes it more appealing. Analyzes metrics and ensure the business has a consistent bottom line. So, what you get when you work with Smart City Enterprise:
– Strategy development
Marketing and brand strategy development. Modeling and analyzing the sales funnel of the business.
Detection of weaknesses, diagnosis of their causes, and formulation of solution hypotheses.
– Working with the sales funnels
Development and implementation of a holistic strategy to attract and retain customers. Improving product conversions, launching advertising, and analyzing its effectiveness at every stage of work.
– Manage the marketing of the B2B department
Managing digital marketing operations covers an organization of the team and their roles. Setting tasks to be prioritized and receiving performance results, including tracking and application of lessons learnt. Budgetting and interaction with contractors. Moreover it includes:
1. Basic Marketing
– Qualitative and quantitative audience research;
– Market analysis;
– Segmentation and positioning;
– Product-market fit and product prototyping;
– Advertising and creative;
– Business and marketing metrics.
2. Marketing funnel and analytics basics
Business health analysis, problem identification, and hypothesis formulation.
– Business and product economics;
– User journey and marketing funnel;
– Unit Economics;
– Analytics using Google Sheets (or MS Excel);
– Segmentation and cohort analysis.
3. Brand analysis
Developing a strategy to make the brand come alive in product and communications.
– Role of branding in marketing;
– Strategic analysis;
– CA research by in-depth interview method;
– Brand positioning and strategy;
– Brand platform;
– Portrait of CA and insight;
– Idea briefing.
4. Product optimization
Identifying problems in the product based on analytics and research, developing solutions, and improving the user experience.
– Product Cycle;
– Customer Journey Map;
– Conversion improvement techniques;
– Minimum Viable Products;
– PRD writing;
– Communication with the development.
5. Google ads
Launch and optimization of advertising campaigns
– Semantic core collection;
– Advertising Cabinet;
– Launch strategy;
– Optimization strategy;
– Retargeting.
6. Advertising on social networks
Launch and optimization of advertising campaigns on Facebook and Instagram.
– Facebook, Instagram, advertising network;
– Advertising cabinet;
– Launch strategy;
– Optimization strategy;
– FB pixel;
– Retargeting.
7. SEO search engine optimization
– Principles of search engine optimization;
– Semantics collection for promotion;
– Technical optimization of the site;
– Content Creation;
– Accumulation of backlinks;
– Analytics;
– Tools.
8. Email marketing
Use email marketing to attract, retain and reactivate your user base if you have one.
– Gathering CSA based on keywords;
– Content;
– Setting up SPF and DKIM;
– Blasts and chains;
– Optimization strategy;
– Analytics.
9. Other advertising
The ability to work with several important channels that are often used in marketing strategies.
– Working with Communities and Ambassadors;
– Influencer marketing;
– Native advertising and PR;
– ATL – TV, radio, press, outdoor advertising;
– Events.
10. Marketing strategy
Combining marketing channels to solve business problems.
– Analysis of the components of the business problem;
– Goal hierarchy;
– Planning of marketing activities;
– Marketing budgeting.
11. Marketing management
Building the work processes of the marketing department.
– Allocation of roles;
– Working with outside contractors;
– Agile;
– Tools;
– Creative mechanics;
– Soft skills for teamwork.
