professional services smart cities product development management



PRODUCT VALUES

Analyze strengts and weaknesses. Compare features with competitors. Maintain weaknesses and highligh value.

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OFFER MANAGEMENT

People like stories. Describe use cases that hit customer. Solve customer troubles and make urgency to buy.

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COPY-WRITING

Content for blogs, user stories, testimonials, letters, e-mails and PR articles in custom format, or keyword-based.

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CONTENT FOR WEBSITES

SEO optimized texts for company and products. We develop webs, landings, products, and localize language.

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MEDIA PLAN

Yearly communication plan and scripts. Align plan with sales cycle. Execute letters, calls, and maintain follow ups.

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  • 1. We study your product

    You will brief us about the current sales practice and market. We research the market and find the pain points of your target industry. Our AI bots find all competitive solutions on the global market. We develop competition analysis and compare your product with others.

  • 2. We find product values

    Based on competition analysis we find the strengths and weaknesses of the product. We develop wording that highlights the product values by “human-words” for people, or by “robot words” for search engines.

  • 3. We develop and validate texts

    We analyze your target industry and find your product value in their use cases. We develop selling stories for use cases and analyze word quality against competition and against local or global search competition.


  • 4. We guide you

    We perform several online training for your marketing people and explain to them the specifics of the content-writing rules. After the training, your people will have the processes and know-how to write better texts for higher conversion. Complete handover of the procedure to your sales with the regular review guide.

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