Get input from your team to decide what information you need for your customer profile. A well-researched set will help your content team understand who they are writing for and why.customer profile

Just be aware that these personas should be evidence-based and not invented because assumptions about clients can lead your content writing team astray. You can use a range of data sources to help you inform your buyer personas, including:

  • Google Analytics
  • User surveys or interviews
  • Inhouse sales and customer service data
  • Social media analytics
  • Other reliable team knowledge (e.g., from account managers)