June 30, 2023: the date when Google Universal Analytics (GA 3) will finally end. It will be replaced by the new version of Google Analytics 4 (GA 4). To avoid losing valuable data (e.g. year-over-year performance comparisons), you should already have both tools running at the same time. Why is Google replacing the old version […]
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Smart City Enterprise – a digital marketing agency – models the marketing funnel and improves it at all stages. Launches ads and manages the brand so that users know about and buy the product in 130 countries. Conducts research and tests hypotheses, improves the product, and makes it more appealing. Analyzes metrics and ensure the […]