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In-depth interviews are qualitative types of marketing research and are usually used when there is a need for a detailed.

Eye tracking – State-of-the-art methodology for testing visual product attributes Eye Tracking is an advanced technology that allows you to track where a person’s gaze is directed when viewing ads, design layouts, websites, other marketing communications media, or when in contact with product packaging. It is the most objective method of measuring consumer attention. Technically […]

Hall tests – testing the properties and characteristics of products, conducting tastings. The hall test methodology allows for a detailed study of the consumer properties of products from various brands through testing the convenience and design of packaging, concepts, perceived price, or taste. Most often this technique is used when it is necessary to demonstrate […]

Online focus group discussions with consumers The focus group is one of the most used and deserved types of qualitative research. However, technology is not standing still, and in recent years online focus groups as a full-fledged analog of FG have gained considerable popularity among researchers. The method of online focus groups is perfect when […]

Package testing is a study that reveals the reaction and perception of the buyer to the new packaging of a product. In most cases, the decision to buy is made in the store itself and the appearance of the product attracts attention or, on the contrary, repels it. Studies show that the buyer spends an […]

Customer Journey is a marketing research methodology that allows you to study in detail the process of choosing a product or company by the customer, from the idea to the final decision and purchase. A detailed understanding of the customer journey allows you to correctly build communications at all points of contact with the potential […]

Sociological expertise is mainly used in court proceedings when it is necessary to reveal the attitude of the population or a group of the population to a certain problem. The review is carried out by : Establishing the similarity or difference (to the extent of confusion) of trademarks and designations; To determine the presence or […]

Brand health research on a company’s image and positioning of its products or services Brand Health – a group of research tasks, the solution of which is focused on identifying the strengths and weaknesses of the brand and its position in the market relative to competitors’ brands, considered in the categories of their perception by […]

Shop-Along Research – research and monitoring of consumer behavior in the buying process Shop Along is a comprehensive study of shopping/customer behavior, accompanying the consumer “in the natural environment” to solve the following problems: Researching real buyer behavior; Understanding what motivates a customer to make a decision; Studying how the structure of the outlet is […]

Naming research testing brand names in terms of consumer preferences Naming research is usually conducted during the development of a new brand or the rebranding of an existing brand. The testing procedure is a very important naming tool. Naming – the process of developing a brand name (for a product, service, or company) When creating […]