The term “cyberloafing” is rooted in the understanding of using the Internet for personal purposes. Since watching a 2-hour movie at work and playing games together aren’t appropriate, it’s the only way to use social media. Indeed, scrolling through news feeds on Facebook, liking stars on Instagram, and transmitting a dozen pictures from a weekend […]
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In 1991, the Independent published an article by David Geste titled “The hunt is on for the Renaissance Man in Computer Science”. Here the author proposed the T-Shaped Skills competency model – these are unique specialists “of the future” who can become leaders at completely new levels for a company. T-Shaped Skills assume the division […]
What is decomposition and why is it needed? Simply put, decomposition is the division of the whole into parts. It is used in various areas of activity: in mathematics, at work, when preparing daily tasks, solving problems, etc. It is built on the basis of time management, improved interfaces. Decomposition means breaking it down into […]
ISO standards are common international quality norms that allow various companies, organizations, and private entities to go through a certification process to meet certain requirements. There are many ISO standards, each responsible for a specific scope of certification. Most companies are certified in one way or another for their activities and have various certifications to […]
Face-to-face interviews – among the types of quantitative research, the most commonly used method of collecting data on targeted decommissioning. The interviewer interacts directly with the respondent by asking questions based on a formal survey. Surveys conducted by face-to-face interviewing of consumers of various goods or services are conducted either using tablets (CAPI) or paper […]
Market research – analysis of the state, trends, and dynamics of the market under study Every company needs to launch a new product with a certain periodicity, and every company seeks to reduce the possible risks associated with making the wrong managerial decisions. Conducting a market analysis allows you to look at the current state […]
Surveys by voice robot technological solution for conducting surveys of respondents. Conducting a telephone survey refers to the classic methods of conducting sociological research, which in turn is not low cost (primarily on the payroll of the Call Center staff). Our company has developed unique software that allows you to automatically conduct surveys over the […]
Desk Research of various markets and industry statistics Desk research is one of the complex methods of collection, systematization, and analysis of marketing information. Data in this case is collected mainly with the help of open sources and specialized databases. What is desk research? This type of research is used during preparatory data analysis to […]
Focus groups conducting group discussions with consumers of various products or services Focus groups are qualitative types of marketing research and are a popular and flexible way to collect data through moderated discussions with groups of respondents. Such an approach makes it possible to obtain a detailed vision of the research subject, and its positive […]
Phone surveys (CATI) Surveys of respondents by telephone using software and hardware Phone surveys are one of the most frequently used methods of data collection in marketing and other types of sociological research – along with face-to-face interviews and online surveys. This method refers to quantitative methods, which involve the use of rigidly structured questionnaires […]