22 email tips to attract customers. Ideal email trigger for cold emails. Can be used to retain and activate your existing customer base.
1) Acknowledgement
A gift for action. Used in surveys, presentations, demonstrations, registrations
2) Story
Tell a 1 or 3-person story to actualize the sale of a product. Applies to personal brand promotion, B2B and B2C, then there is a newsletter author
3) Authority
a review/case study of an opinion leader or major company/service. Applies to selling a product / on lead magnets as an element of social credibility
4) Deficit
A trigger email for a finite number of places/units of product/price. Used in product purchase letters or on lead magnets as a counter
5) Specificity
Show that the product/solution is only suitable for a certain group of users. Increases the credibility of the product
6) Get a gift
Product demo / material part / trial. Used to engage the user in the sales funnel
7) Status
How the user’s status will change after applying the product. Used to describe cloudless future developments
8) Guarantee
A tool for removing “don’t trust” objections on a sales letter
9) Objections in plain text
Nice email tips – show the user that you understand his/her doubts. Used in warm-up chains and sales letters
10) Big Idea
A “transformational” product trigger. Applied to engage impulsive users as an adherence to the idea of changing the world for a better social future
11) Simplification
Applied on lead magnets and upsell products. Show how easy the problem is solved or that all problem points have already been solved by the product
12) Interest
Ignite interest in the problem. Applies to lead magnets, tests, surveys
13) Expectation
A trigger email for sales. Describe the future the customer will have if they use the product. Used when selling FronEnd – BackEnd
14) Greed
Used in sales, on the OTO page, and as a Tripwire selling method. Show an imbalance of price and value
15) Naturality
For social personas. Show the benefit of the product (natural ingredients, social benefit, etc.)
16) Collection
Product presale trigger. Used when selling courses and products with recurring fees. Show the benefit to the customer collects the entire product line
17) Interactivity
An email tips on auxiliary pages to engage the user in the product without purchase or demo access. Most often it is a social activity (comments) on the auxiliary pages
18) Truth
A tune-up trigger, when the customer is told directly about his pain and inability to solve the problem by standard methods. Used in warm-up chains and sales letters
19) Miracle
A variation of the “simplicity” trigger at a higher level. Show the miraculous changes that will happen in the user’s life after applying the Core product
20) Sex
A universal trigger email for increasing the CTR of emails and ads to a male audience
21) Pushback
An email tips the opposite of “recognition.” Describe reasons why a user should not buy a product
22) Esthetics
A trigger for the “chosen ones.” Special text, special syllable for a cultured, educated audience
